Over the past ten years, Franks has held senior positions at O2, including director of digital and managing director of commerce.
Prior to his time with O2, Franks held senior marketing and strategy positions at T-Mobile and Orange.
Franks said: “WM5G offers the opportunity to deliver innovation that makes a real difference to people, businesses and public services on a grand scale. I’m very excited to be leading this pioneering new venture.”
Chairman Igor Leprince added: “Robert has a proven track record of scaling innovative new businesses.